Done Deal

What it is

Done Deal is the part of Zooly that turns a brand's need into a paid deal. A brand says what it wants, Z finds talent that fits, works out a fair price, proposes the deal, gets both sides to yes, and stays with it until the money is in the right hands.

The work is split into small pieces, each with its own page. This page is the map: what happens in what order, and which parts a person still has to do.

The path a deal takes

1. Pick the kind of deal. A brief is read once and matched to a deal type: a podcast sponsorship, an image the brand uses, an image the talent posts, a video either way, or a voice in audio ads. Each type carries the terms that market expects. See Scenarios.
2. Find the talent. The brief becomes search criteria, and up to five of the best fitting talent come back ranked, each with reasons and, when the talent has a minimum on file, a price. See Brief discovery.
3. Know what it should cost. A suggested price comes from deals that already closed for the same talent and similar work, with a range, a confidence and the reasons behind it. The number on a proposed deal still starts from the brief's budget or the talent's minimum. See Offer pricing.
4. Put a deal in front of both sides. Either Zooly proposes one itself, or a person on the team writes to someone directly. See Deal seeding and Outreach queue.
5. Check the proposal before anyone real sees it. Two simulated readers score it and say send, fix, or drop. See Outside judge.
6. Get two yeses, in order. The talent is asked first, the brand only after the talent agrees. Then the two agents open a deal room and work out the offer.
7. Move the money. The brand pays, and the talent is paid in the stages the two sides agreed. See Staged payouts.
8. Stay useful afterwards. Z asks a few short questions to sharpen the next match, and sends a Monday note about what it did. See First 10 and Weekly update.

Where new people come from

Not everyone is already on Zooly. The team can add a brand, an agency, or a talent from a website, a handle, or a name, have them researched and pre-built, and invite them to claim the account. See Prospect pipeline.

What runs on its own, and what waits for a person

Automation is set per feature, not all at once. Each feature is manual, semi, or automatic, and even an automatic feature stops when it hits its daily cap or its own off switch. Anything that would go out to a real person is off by default until someone turns it on. See Automation.

The money rules behind every deal type

These do not change from deal to deal:

• Zooly never fronts money.
• Any money promised up front is funded by the brand before the work starts.
• Money is released only against the proof the agreement names.
• A fee already earned stays with the side that earned it.

Why the same sections for brand and talent

Either side can open a deal, and Zooly can open one for them. So every deal type has the same sections on both sides: what is asked once and saved, what is asked on every deal, what is asked only when something triggers it, and the terms a person should never be asked because the market settles them. A brand and a talent in the same deal type answer the same shape of questions, which is what makes a fair proposal possible.

What is not there yet

• Podcast discovery keeps the older search until downloads per episode are known.
• A brand cannot browse matches outside the deal chat.
• The simulated judges are a hint. The real test is a talent manager who reviews samples and a brand that says yes and pays. Until enough real answers exist, read the scores with care.
• Paid profile research is not switched on, so thin profiles stay thin for now.
• A research run can be cut off before it finishes. Every call on the platform has a hard time limit of about five minutes, and some routes allow less. A run that is still going when the limit hits saves nothing, shows no error to the person who triggered it, and is not retried. Anything that waited on the result, such as a report email to a talent after someone approaches them, is then never sent. Runs started from a person's own action (a sign-in or a submitted offer) are the most exposed, because they share that action's shorter limit. Until longer work moves to its own queue, treat a missing result as possibly a cut-off run, not as a finished one.

Related Documentation

• Scenarios — the six kinds of deal
• Brief discovery — what a brand sees when its brief finds talent
• Offer pricing — the suggested price
• Deal seeding — Zooly proposes deals
• Outside judge — the two simulated readers
• Outreach queue — who to write to today
• Prospect pipeline — finding and inviting new people
• First 10 — the questions after onboarding
• Weekly update — the Monday note
• Decline reasons — why a deal died
• Staged payouts — money in parts
• Automation — what Z may do alone
• Matching — the scores behind a proposal
• Deal record — the story of each deal